Hey! I’m Calandra!

I help visionary women stand out with confidence in the online space with branding + design.

I love to support creative entrepreneurs with visual design that attracts their ideal clients and I love to teach them how to fully embody their personal brand.

I started my entrepreneurial journey in network marketing as a health coach before my son was born. Shortly after having Connor I decided maternity leave wasn’t going to cut it (how can we expect moms to return to work after just a few short months?). I wanted to be a full time mom while also making a full time income, so I left my fears behind me and started coaching women on a similar path. 

My first year as an online entrepreneur consisted of failing forward, doing the deep inner work necessary to build my confidence, and getting crystal clear on my purpose. It was messy, it was imperfect, and it required the kind of resilience that only entrepreneurs truly understand. 

I have since created a live-able, full time income pursuing all of passion projects including: supporting women through coaching, designing gorgeous graphics for my dream clients, rescuing dogs & sharing my knowledge and expertise. I created my dream life starting from ground zero (with my sweet baby boy in his kangaroo pouch, stealing the show in all of my live videos).

My mission now is to help hundreds of women amplify their purpose driven businesses, too.  


Gorgeous website design packages for the female entrepreneur looking for a simple solution to showing up professionally online.


You’re ready to take your business from hobby to real deal, with a brand (and website) that grabs attention and looks professional!


For the entrepreneur who needs someone as her right hand woman to take over the graphic design in her business.

You’ll have me every month to help you attract your dream clients and radiate everything your business has to offer!

Craving to have a home-base for all of your business magic?

Your website doesn’t have to be stale or boring. In fact, it should be the thing that you feel wildly confident in sharing. 

Together we’ll create a website that leaves a lasting impression on your audience. It’s time to fully represent your badass business! 


Feel confident in how your brand is represented on your website!

You will have full access to future editing of your site (with a guided video tutorial) using the Divi theme builder installed on your WordPress site. I use this builder to help my clients feel empowered in growing their site once the foundation is created. Your Squarespace site will also be easy to manage & update. It’s my goal to take the headache out of the process for you!



(excludes your annual site and domain investment)

• 4 fully designed pages

• Video tutorial for maintenance



(excludes your annual site and domain investment)

• 6 fully designed pages

• Video tutorial for maintenance



(excludes your annual site and domain investment)

• 8 fully designed pages

• Video tutorial for maintenance

CANNOT recommend Calandra enough – DO NOT DIY the things you’re not good at – you will save time, energy, AND money (and get better clients, because your stuff will look GOOD) by just HIRING her in the beginning. Take my word for it.”
— Britt Bolnick, In Arms Coaching

Let’s Create Your MAGICAL Brand!


You want a brand that represents the badass business you’ve been trying to share with the world.

You see other women looking like shiny unicorns but for some reason you can’t seem to stay consistent with how you’re seen online…

You’re ready to take your business from a hobby to real deal, with a brand that grabs attention and looks professional!

If this is you, let’s see if we’d be a good fit to work together. Are you ready for a brand overhaul?

It’s time to have a brand, and business you LOVE!



With This Experience You Will Walk Away With…

cohesive collection of graphics and an eye catching website to represent your badass business. This will give you the ability to connect with your audience and grow your clientele on a larger level.

What if you ATTRACTED your dream clients?

What if your brand did 90% of the work FOR you? 

It will be your responsibility to communicate your desires clearly, to be honest in giving feedback and to respect the boundaries of revision work.

You’ll need to provide invest in your annual site payment, and provide the copy for your website along with any (professional) photos you’d like to use.

In addition to our connection calls we’ll communicate via email & Voxer during this process. 

Your Investment: $3,300 paid in full or three $1,110 installments.

I’ll be supporting you every step of the way!

I just want to take a moment here and just say what a spectacular experience I’m having with Calandra Martin!

I bought her all-inclusive branding package where she’s currently in the process of branding my social media imagery and web site.

Let me just say, it is such a relief having someone outside of myself look at the content I’ve been putting out there for months and see the over-arching theme!

She has been remarkable at taking an intangible concept in my mind and showing me what it looks like visually, and even from my perspective, she’s able to capture the nuances of my personality into my brand as well! It’s been a fabulous run of an experience and I look forward to continuing our work together.”
— -Rose Marie James, Soul Mentor

It’s time for you to stand OUT.

There’s so much noise in the online space, and the truth is that you have a matter of seconds to grab your dream client’s attention. Seconds.

That’s where I come in to help you.

My brilliance is helping purpose driven women lay the foundation of their visual brand.

Cohesive visuals,
a professional website,
your very own visual brand guidelines.


Together we’re going to move you from: 

overlooked entrepreneur 


magnetizing boss lady.

I know you’re craving this. You’re established and you’re ready to show UP. So get connected sister, and lock in your spot for us to do this!

Is Design Work Draining Your Time & Energy?


This is an opportunity for you to have me every month helping you visually attract your dream clients and radiate everything your business has to offer!



Do you have support you trust?

A team that keeps your business thriving while you focus on serving?

Where is the space in your calendar for unplugging and reconnecting?

Do you have someone beside you that holds your vision as deeply as you?

Reflect with me for one second and ask yourself how much time you spend each month on the graphics and design in your business.

—> You launch a new program or dream up a workshop. You spend countless hours making it “look” pretty. Yet you still aren’t totally in love with it...but there isn’t enough time to pour into the details.

—> You update your services but your website is STILL outdated with your branding from two years ago. It gives you a headache just thinking about it.

—> You have this AMAZING online program with tons of life changing content...but the way you deliver it to your clients isn’t really a representation of the magic.

What if you had a right-hand woman who knows your business inside & out?


A soul connected team member to take over your design headaches?


A wizard who can tune into your vision and translate it visually?

I’ve created an intimate and sacred container for you if you’re nodding your head and saying “holy shit that’s me” to any of the above. It’s a structure where you can hand over your design woes, dust your hands off and focus on the parts of your business you actually LOVE. This is an opportunity to create a long-lasting relationship with a woman who GETS your business and will help you attract your dream clients.


$805/month - 7hrs

For the entrepreneur who is clear on their design needs,

has editorial planning in place,

and needs basic design support.

Example: You need occasional updated social media graphics, PDFs for new offers and sales pages designed in the next quarter.


$1,610/MONTH - 14HRS

For the entrepreneur who is still evolving in their brand,

has juicy offers releasing regularly,

and needs moderate design support.

Example: You need social media graphics and PDFs during launch periods, plus 1-2 sales pages designed each month.


$2,415 - 21HRS

For the entrepreneur who is growing rapidly,

has inspiration at the speed of lightening,

and needs maximized design support.

Example: You need graphics for social media week to week, PDFs, plus 2-3 sales pages designed each month.

Packages include: design support, a monthly connection call via zoom, and weekly communication via Voxer/email.

Calandra is incredibly kind and even more helpful!!! She gives from her heart and helps from her soul. She has graciously helped me with elements of branding and design and she’s the FIRST person I’ll go to for these services! You won’t regret working with her!”
— Kelsea Anne

I get it love bug,

you are just dipping your toes into entrepreneurship (money is tight)

but you need help…like yesterday.


The DIY Queen: Mastermind experience is designed to help you get un-stuck with your brand, without the stomach turning price point of outsourcing the design in your business.

You don’t need to do this alone!

During this mastermind style jam session we will:

  • Get clear on where your brand is now.

  • Identify where you want to go.

  • Connect via Zoom - bring your favorite beverage.

  • Discuss what is already working in your brand.

  • Nail down 3-4 immediate steps you can take to spice it up a bit, stay consistent and really help your audience see how awesome you are.

You’ll be on your way to confident creation,

with the 1:1 support you deserve.

Let’s keep this simple - start thinking about your visual brand. Do you have a set of brand guidelines? A mood board? A Canva account? Bring what you do have to your call and together we’ll sort out the rest! I’m here to support you…now let’s get this party started!


Have you been looking for a genuine sister circle with tangible business resources?


 Purpose Beyond Perfection is rewriting the norm of SOCIAL media groups for females rising UP. This sacred space is where you can find true connection, like-minded women, tips and training to amplify your business and so much more! 

We are moms, we are business women, we are wives, we are sisters…and above all else we are purpose driven souls ready to step into our brilliance. 

Come join the party and step into the movement with us!